Mobile apps are essential in today's digital landscaping. A well-made app can be an ongoing source of engagement between your customers and your brand, serving as a valuable marketing channel. But what if customers choose not to download your app?
That's the biggest hurdle with mobile app marketing. Fortunately, there are other ways to reach your audience, and it may provide a more personal connection than any app could create.
Cue SMS marketing.
What is SMS Marketing?
SMS refers to the text messages you send to friends and family. Texts are among the preferred forms of communication these days. Implementing SMS service into your marketing strategy allows you to reach users in an exciting new way, delivering customized messages that leave a lasting impact. Revolutionize your communication strategy with this SMS service. Visit this website now to learn more and get started!
The beauty of SMS is that it has a surprisingly high open rate. While emails often go to spam folders or straight to the trashcan, about 97 percent of texts sent are read within 15 minutes. Think of all that you can do with that type of engagement!
Another notable difference is that users have to opt in to receive your texts. It's an ultra-private form of communication with zero-party data. The only data you get is what users actively give you, making it feel safer and more personal.
Ways to Use SMS Service
The sky's the limit on how to use text message marketing to your advantage.
The most straightforward option is to notify customers about sales and promotions. Throw limited-time flash sales and use texts to alert shoppers in minutes. It's also a great way to maximize conversions. Send coupons and promo codes to drive sales. People are ten times more likely to redeem text codes than traditional email coupons.
The benefits of SMS don't stop there. Thanks to its real-time delivery and high open rates, you can also use it for event-based marketing. Inform users of the order status, notify them of shipped packages and more. Build trust and use an SMS platform to add a touch of personal customization to make every message count.
Read a similar article about platform for customer engagement here at this page.
